Who are we?

THE WAVE GROUP is the company that was formed in 2017, designed with a future facing organisational structure that could own, construct and operate surf parks across the UK and beyond. The vision has been communicated to consumers through the power of ‘The Wave’ brand, a brand that embodies health and well-being, bringing the power of surfing to people of all ages, backgrounds and abilities. Bristol has been the first operational business, opening in 2019, and has embodied this vision from its inception. While surfing has been at the heart of the experience, the benefits of being near water extend through much more than surfing. Play, skate, accommodation and dining spaces are now synonymous with a trip to The Wave. 

In June 2025 a third party purchased The Wave in Bristol via an administration process. This came about as a result of a refinancing of a previous minority shareholder within The Wave Group structure who was pursuing personal returns. It is important to point out that The Wave in Bristol was trading as positively as it ever had been, and there was no financial threat to the company. The Wave Group made every effort to retain ownership of the Bristol site, but ultimately, the outcome reflected the complexities of the legacy investor structure.  

For the last 12 months, as well as delivering commercial growth at Bristol, The Wave Group has simultaneously been working tirelessly to bring to life the second Wave at an exceptional site in Edmonton, North London. Since the sale of Bristol, The Wave Group staff have ensured that the future of the London surf park is as exciting as ever, and expect a positive result on the planning application in Autumn this year. This will allow the project to remain on track for Europe’s first surf park in a global capital city to open its doors in 2027. The investment structure for this will see direct investment into the London business. 

The original vision to take the benefits of surfing to millions of people who may not otherwise access it, continues to be a compelling proposition for a number of other, early stage, surf park developments that The Wave Group are working on. The Wave Group retain assets at the site in Bristol and maintain a professional relationship with the new owners of the surf park.